Thanks for all the great response to the first episode of MAIL FAIL. You know how when you go to purchase a car and you finally decide to buy something unique–as soon as you leave the dealer’s lot, you begin to see cars just like your new baby, every 2 blocks.
The same goes for MAIL FAIL. Please feel free to send along any examples that you come across. I promise to blast them out to the universe for you.
Here is my story. We are selling our house. The contract with our real estate broker recently expired. When this happened, we soon began to receive correspondence from a pool of broker’s who were looking to take her place.
Example A.: Impression, Impression, Impression.
Our friend Phillip, has opted for a stylish business card–complete with a flattering photograph of himself, sporting his business best and walking up the steps of a beautiful home. His intention is to make you feel as though this is your home and Phillip is just about to close the deal.
This all well and good, except–my first impression of Phillip is garnered from the way that our name and address is rendered on the blank envelope. Despite the fact I have a designer’s handwriting, I guarantee that I could do a neater job of addressing the envelope with my left foot and a charcoal briquet.
If you are handwriting challenged, perhaps you should use a label printer. At the very least–an old fashion typewriter.
Nice try Phillip, MAIL FAIL!
Example B.: Details, Details, Details.
A successful real estate broker must be able to both corral and care for a number of details simultaneously. Important information, falling through the cracks could, mean a quick occupation exit, as the career house of cards collapses.
Please take a look at our broker candidate, Joseph.
Joseph’s handwriting is a little better. It is fine on the first envelope, just as good on the second and for consistency sake, equally as good on the third.