Monday, August 19, 2013:
Lafayette University (following campus visit) to Greensboro North Carolina: 491 miles
Thursday, August 22, 2013:
University of Richmond: 8.2 miles, William & Mary: 66 miles, back to Richmond 66 miles
Friday, August 23, 2013:
Richmond to Cohasset, MA: 725 miles
TOTAL: 2,380 miles
I just returned from my third college visit road-trip, with my eldest son, a high school senior. We had a wonderful time together while we covered a great deal of ground. The engine of our 2007 FJ Cruiser (a vehicle worthy of a nickname, but we haven’t yet come up with one that sticks) is still warm from the nearly 2400 miles of driving.
I thought that I might use a collection of blog posts, to address some of the real world academic marketing issues that we encountered along the way. If you are currently in search of the right college fit and have toured several schools, hopefully at least a couple of these observations will hit home. For those employed by an academic institution, especially in areas of marketing and communications, please feel free to accept some free advice. If you really like what I have to say, please let me know–because I am looking for work!
If you look closely, you can see our reflection in the truck ahead.
Observation #1. You can never have too many ADMISSIONS PARKING signs.
Because of the rigorous demands of long distance driving, I tend to overindulge in my daily coffee intake. I am guessing that it increases by about 500%. I am already jittery and require a little extra boost–especially in terms visual communications cues.
My eyes weren’t what they used to be (when I was a young graphic designer and enjoyed the flexibility and space-saving attributes of 7 point typography). I now need BIG TYPE.
But what about your navigator? Can’t he offer some assistance? Yes, from time to time. Please remember, your teenage, Tenzing Norgay, may be either asleep or engaged in a thumb-tapping, social media exercise on his/her smartphone.
So, College Admissions Professional, if you are looking for students and would like them to visit the campus–please refrain from cutting the sign budget.
My rule of thumb: If I need to spend more than 15 minutes attempting to find an admissions landing pad, you might just want to skip on down the road in favor of the next stop on the list. After all, if this is how they communicate with prospects, what makes one think that things are going to improve with a paying student?
Elon Fighting Christians
Next Post: I am thinking that it might be a good time to address college mascots and why the color purple is not my first choice for the alma mater color palette.